Christmas 2011 -- Birth of a New Tradition

Christmas 2011 
 Birth of a New Tradition

"As the holidays approach, the giant Asian factories are kicking into high
gear to provide Americans with monstrous piles of cheaply produced goods --
merchandise that has been produced at the expense of American labor. This
year will be different. This year Americans will give the gift of genuine
concern for other Americans. There ...is no longer an excuse that, at gift
giving time, nothing can be found that is produced by American hands. Yes
there is!

It's time to think outside the box, people. Who says a gift needs to fit ina shirt box, wrapped in Chinese produced wrapping paper?

Everyone -- yes EVERYONE gets their hair cut. How about gift certificates
from your local American hair salon or barber?

Ever consider using a local eDiscovery vendor instead of a big national chain. Do you like to be pampered and treated like gold. With a local vendor you are a big fish in a small pond.  Superior Document Services is one such small business that loves to pamper you.


ym membership? It's appropriate for all ages who are thinking about some
health improvement.


Who wouldn't appreciate getting their car detailed? Small, American owned
detail shops and car washes would love to sell you a gift certificate or a
book of gift certificates.

Are you one of those extravagant givers who think nothing of plonking down
the Benjamins on a Chinese made flat-screen? Perhaps that grateful gift
receiver would like his driveway sealed, or lawn mowed for the summer, or driveeway plowed all winter, 

There are a bazillion owner-run restaurants -- all offering gift
certificates. And, if your intended isn't the fancy eatery sort, what about
a half dozen breakfasts at the local breakfast joint. Remember, folks this
isn't about big National chains -- this is about supporting your home town
Americans with their financial lives on the line to keep their doors open.

How many people couldn't use an oil change for their car, truck or
motorcycle, done at a shop run by the American working guy?
Thinking about a heartfelt gift for mom? Mom would LOVE the services of a
local cleaning lady for a day.


Don't forget scanning and copying is available locally often at a better price than a
Kinko:s or UPS store. No cookie cutter approach here.

My computer could use a tune-up, and I KNOW I can find some young guy who is
struggling to get his repair business up and running.
OK, you were looking for something more personal. Local crafts people spin
their own wool and knit them into scarves. They make jewelry, and pottery
and beautiful wooden boxes.

Plan your holiday outings at local, owner operated restaurants and leave
your server a nice tip. And, how about going out to see a play or ballet at
your hometown theater.
Musicians need love too, so find a venue veaturing local bands.
Honestly, people, do you REALLY need to buy another ten thousand Chinese
lights for the house? When you buy a five dollar string of light, about
fifty cents stays in the community. If you have those kinds of bucks to
burn, leave the mailman, trash guy or baby sitter a nice BIG tip.

You see, Christmas is no longer about draining American pockets so that
China can build another glittering city. Christmas is now about caring about
US, encouraging American small businesses to keep plugging away to follow
their dreams. And, when we care about other Americans, we care about our
communities, and the benefits come back to us in ways we couldn't imagine.

THIS is the new American Christmas tradition. Pass it ON



The most important thing in life is to decide what is most important.

Superior Document Services provides customized support to law firms | Richmond Times-Dispatch

A nice article in todays Richmond Times Dispatch touches on the essence of what we do at Superior Document Services, yet misses the human factor - the loyal and hard working Superior Document Services employees.

We have some of the most dedicated, passionate and tenacious employees on the planet. I can't tell you how many 24 hour shifts they have worked, how many holidays they have spent at Superior and how many thousands of hours Superior's team has spent learning and training to be the best they can be. "Making it happen" isn't just lip service - its what we do!

The heart of a business is the loyalty and strength of its employees - so this article is a testament to the backbone of Superior - its employee's. The soul of a business is its customers, Thanks to the Richmond legal community for your support and loyalty over the past 12 years.

the text of the article is below:


Kriss Wilson and Renee Covington of Superior Document Services usually can be found at their downtown office working early in the morning.

"Most of our business is on an emergency basis for the legal field to meet court-imposed deadlines for documents," Wilson said. "We do whatever it is we have to do."

Wilson and Covington, along with Jeff Neiman, started the Richmond-based company in 1998. Superior provides law firms with support including copying, scanning, forensic collecting, back-file converting and storing documents.

"We provide anything a lawyer needs to prepare a case for trial," Wilson said. "We provide start-to-end solutions."

Since its founding, Superior has grown from having three copy machines, two computers and six employees to 15 copiers, hundreds of computers and 30 employees. Sales are up 39 percent for the 12 months ending Nov. 1 compared with the same period a year ago.

"I think this is directly related to our large investment in infrastructure and software during 2009," Wilson said.

The company operated from a 600-square-foot office at Sixth and Franklin streets until November, when it moved to 707 E. Main St.

The three owners decided to start Superior so it would cater to the needs of the Richmond market.

Wilson and Covington met in the 1990s while working at competing national firms that provided niche services to the legal profession. Neiman worked in banking.

"We are nimble and small and can turn on a dime," Wilson said. "We wanted to customize our services to the customer's needs instead of using a cookie-cutter approach."

Lawyer John Craddock Jr. of the firm LeClairRyan likes that Superior is locally owned and operated.

"You are dealing with a person who understands your needs and is immediately responsive," he said. Superior "does whatever it takes to get the job done, and they do it right. We have used them on all kinds of different jobs. They are capable of doing high volumes of work."

In the beginning, Superior's main business was copying legal documents.

Superior added services such as managing electronically stored information used during the discovery stage of litigation as law firms and companies have moved from paper to electronic data storage.

"Electronically stored information has to be collected in a way that is consistent with best practices," said Michael Yager, director of e-Discovery at Spotts Fain PC, a Richmond-based law firm. "We use Superior in many instances to perform forensic collections of (electronically stored information). They can prepare data in a way to seamlessly upload it into our review platform."

Yager also discussed Superior's dedication during an out-of-state document collection and review project for the law firm that had to be done on a strict timeline.

"They picked me up at midnight on a Thursday and drove for 12 hours to another state to perform collection," Yager said. "They drove straight back and started processing the job on Saturday. At the end of the project, our client cited them for their level of commitment."

Most of Superior's larger clients have offices around the world. In recent years, Superior has sent some of its employees to China and Taiwan to collect data.

Confidentiality is of utmost importance.

"Everything we do is under the strictest confidence," Covington said. "We work in a secured facility that is not open to the public."

The company works with law firms, federal enforcement agencies, government agencies and corporations.

They often work on high-profile cases. "CNN showed pictures of our boxes going into the Michael Vick bankruptcy trial," Wilson said.

Gilbert "Bud" Schill Jr., a partner at the Richmond law firm McGuireWoods, uses Superior because of its reliability and impeccable customer service.

"It's an excellent company run by excellent people," he said. "They are very accommodating. When you need something on a weekend or holiday, they will go out of their way to help you out."